Everything about HIGHLAND
HIGHLAND Brand History
Highland Group AB is a motorcycle manufacturer based in Sweden which was founded in 1997. The first development plant belonging to Highland was located in Skällinge in southern Sweden, the same place where the company developed and produced one of the most popular engines of the company, namely the 950 V-twin. What's interesting is that the motorcycles produced by Highland are 100 percent handmade.
Since its early years of activity, Highland grew up a lot becoming one of the largest companies in its area. At this time, Highland struggles to expand its market coverage in both Asia and Europe through new development centers but also with the help of the local companies.
For instance, the company has recently launched a joint venture project with a Chinese company which may bring up an interesting product for the motorcycle industry.
Highland has created multiple advanced motorcycles, such as the 950 Dirt Track or the Desert Storm. All the bikes... continue reading HIGHLAND history →