Everything about BETA
BETA Brand History
Beta Motorcycles is an Italian manufacturer founded in Florence, Italy, in 1904. At first, they were called Societa Giuseppe Bianchi and were building bicycles. Later on the name was changed into Beta Motors and at the end of the 1940s, because of the development of motorised transport, the company began to manufacture motorcycles. The company builds its own engines and most of the parts used on their bikes. Their specialty are off-road motorcycles, Beta trial bikes being very popular in off-road competitions.
The company was run by Enzo Bianchi and Arrigo Tosi, who put their initials together and formed Beta brand name. The first model born under this signature was the Cervo 48. In 1948, the company launched another model, the Cigno, powered by a single-cylinder 48cc motor and having double cradle frame, telescopic forks and shock absorbers. Two years later, the company launched the Ital-Jap 125, fitted with pressed-steel girder forks and telescopic rear shocks.
In the same year, the MT175 was released. Derived from competition bikes, this machine had a two-stroke single-cylinder engine and could reach a top speed of 81 mph. During the same period, numerous other models, such as Astro 98, Mercurio 150, Folgore 175 and Orione 200, powered by single-cylinder four-stroke engines.
In the ’70s, the company started to produce off-road vehicles and won numerous competitions. During 1997-1999, there were the championships won by Jordi Tarres and Dougie Lampkin. On the same list there are the six Indoor World Championships, including the one won by Albert Cabestany in 2002. In 2004, the company made its return to enduro bikes and continued to participate in trials, in 2006 being launched its first four-stroke engine for this sport.
The company has only almost one hundred employs and has an annual production of around seventeen thousand vehicles and fifteen thousand engines. Having a lot of success, out of every 100 bikes manufactured, over 70 are distributed abroad in France, Germany and Benelux.
Latest News about BETA
If we were to describe the 2013 Beta Alp 4.0 in as few words as possible, we'd probably choose "versatility and fun". These two concepts are the best definition for this nifty middleweight two-wheeler, a great bike for beginners and for more seasoned riders, as well. A true dual-purpose machine, the... Continue Reading →
Who says that small-displacement bikes can't be fun has obviously not ridden a two-wheeler like the 2013 Beta RR 125 4T Motard. This bike is one of the greatest proofs that an 124cc 4-stroke engine can be almost as as fun as a bigger one, provided supermoto riding is among one's passions. The 2-13 model ... Continue Reading →
Tired of struggling in slow traffic aboard your huge touring bike when going to work? Have you ever thought about a smaller machine for the daily city carving? How a bout one which spells simple, unadulterated fun and comes with both brawn and excellent fuel economy? The name of the game is Beta M4 4T, and once you r... Continue Reading →
We're thrilled to bring you one of the most amazing custom creations of Lorenzo "The Fugar" Fugaroli, the metal artist behind FMW Motorcycles' awe-inspiring badge: the Freehand. Based on a 2013 Beta Urban 200, the Freehand could not have received any other better name: you're looking a bik... Continue Reading →
If small-displacements bike with a ton of attitude are your game, then the Beta Urban 200 should be on your list of fav bikes, and that's good. However, the Urban 200 has just gotten a Special treatment, which brings about more aesthetic delight and adds some performance, too. The Beta Urban 200 Special now ... Continue Reading →
Good news for both German riders and those who will be in the Niedeschach area in mid-June: Touratech announces their annual Travel Event, including the 2013 BMW Motorrad GS Trophy Germany. The weekned seems to be even more fun, as the major touring bikes manufacturers are bringing their "travel" fleets ... Continue Reading →
Fancy a bike which will go anywhere in and around the city, asphalt or not, fun to ride and with negligible fuel consumption? If you're the kind of motorcyclist who values mobility and fun over status, then maybe you should book a test ride with the 2013 Beta Urban 125. The new Beta Urban 125 is a cocktail on... Continue Reading →
With such dramatic changes in the customers' buying habits, the small-displacement bikes are making a powerful comeback and Beta has just the right array of bikes to meet such needs. Enter the Beta Urban 200, the perfect Italian street machine for the busy city. The Urban 200 is a rolling cocktail, as it mixe... Continue Reading →
Notorious off-road and trial bikes manufacturer American Beta has reached a conclusion regarding the oil they will be using: starting February 2013 all Betas sold in the North American market will have Motul oil inside them. This is a hefty, 3-year deal and it also covers all the beta racing team operations, such ... Continue Reading →