Everything about ARIEL
ARIEL Brand History
Ariel was a bicycle, motorcycle and car brand from Birmingham, whose adventure began in 1847. The first company product was a light bicycle which was given the name Ariel, meaning the Spirit of the Air. So, this name was kept for all the bicycles and sewing machines produced by the company from Birmingham. In 1901, Ariel began to manufacture cars and one year later, it entered the motorcycle world, the year when the company was bought by Components Ltd.
Ariel was famous not only because of the motorcycles produced. The company was also known due to its quads and three wheelers launched as far back as 1890. The first Ariel motorcycle was released in 1903 and replaced in 1904 by a new design. The first Ariel with an engine, a tricycle, was manufactured in 1898 and in 1901 the first Ariel motorcycle powered by a 211cc Minerva engine was released.
The Ariel cars were produced from 1900 to 1915 and after a short break, again from 1922 to 1925. The first f... continue reading ARIEL history →
Latest News about ARIEL
The title of this piece is exactly what we asked when we first got wind of the awesome exhibit (Un siècle d’or de la moto or A golden century of motorcycles) hosted by the Abbey of Ligugé, just kilometers from Poitiers, in France. However, there is no joke in all this: the Abbey will host an un... Continue Reading →