← Back to: "Head of BMW i Design Talks About i3 [Video]"
"A premium feel, environment sustainability and cutting edge technology – these are traits very few cars have to embody at the same time. But the BMW i3 is special in that it's the first of its kind. The i3 will probably stand out like a sore thumb, not a car for boring people. From the way it's shaped to the way you select the driving mode. The designers kept the kidney grille and paired it with U-shaped headlights. This creates a strong presence and unique concept car feature..." Continue Reading →
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