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MINI Teams Up with Channel Islands for Demo Tour

Channel Islands is a world renowned manufacturer of highest grade surfing boards and gear for all those that find no grater pleasure than riding waves on a sunny day. And what better way to travel to the beach than in a tricked out MINI?
MINI and Channel Islands Partnership 1 photo
Photo: MINI
That's why the British brand signed a new partnership with the company for its Demo Tour, inviting the surfing community to see the advantages a MINI car brings and just how good they look.

At certain 2013 CI Demo Tour stops along the East Coast, MINI representatives will hit the beach with MINI's new Clubvan for everyone to see just how good the new car is. They will also be giving away coupons for a free MINI beach towel for fans that take a test drive inside the new model.

“MINI has had a very successful partnership with Burton to reach snowboarding enthusiasts since 2010, and engaging the surfing community by partnering with Channel Islands for the Demo Tour was a natural next step,” said Tom Salkowsky, Marketing Manager - MINI USA.

“MINI vehicles appeal to people with active lifestyles, and who appreciate premium, design-oriented products that are made to be enjoyed as part of everyday life; this alignment makes the partnership with Channel Islands a great fit for both brands,” he added.

“Channel Islands is stoked to welcome MINI as our partner on the CI Demo Tour, as a performance-driven surfboard company we can definitely appreciate the like-minded froth of the two brands. We look forward to claiming MINI to the US surfing community,” said Scott Anderson, Channel Islands GM.
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