Photo: BMW
It seems like the worst of the worldwide economic crisis has passed. Things are looking up, even in the automotive industry, where BMW and Mercedes decided to skip the usual summer shut downs.
As you might very well know, most big manufacturers used to slow down their manufacturing processes during the summer months, as sales would plummet during the summer months, in this awful crisis we've all been experiencing.
However, this year is different. Despite the economic downturn in Europe, BMW and Mercedes-Benz decided to keep their factories open to honor orders from other markets around the world (mostly the US and China).
That is in high contrast with the other manufacturers from the old continent, that announced massive layoffs and shutdowns, like France's PSA Peugeot-Citroen. According to analysts in the market, this different approach emphasizes the differences between brands worldwide.
“The split in the automotive industry becomes more apparent in times of crisis. The German luxury-car makers are still achieving record sales despite the crisis in Europe, because of the splendid developments overseas,” Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch Gladbach, Germany, told Bloomberg.
Via: Bloomberg
However, this year is different. Despite the economic downturn in Europe, BMW and Mercedes-Benz decided to keep their factories open to honor orders from other markets around the world (mostly the US and China).
That is in high contrast with the other manufacturers from the old continent, that announced massive layoffs and shutdowns, like France's PSA Peugeot-Citroen. According to analysts in the market, this different approach emphasizes the differences between brands worldwide.
“The split in the automotive industry becomes more apparent in times of crisis. The German luxury-car makers are still achieving record sales despite the crisis in Europe, because of the splendid developments overseas,” Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch Gladbach, Germany, told Bloomberg.
Via: Bloomberg
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