BMW Sales in the US Register a Slight Decrease in February 2013
Overall BMW Group in the US (that is BMW and MINI combined) reported 25,613 vehicles sold, a 2.2 percent decrease from the 26,184 vehicles sold on the same month, a year ago.
“The February results showed there’s a strong underlying demand ready to fuel momentum in the coming months. We’ll all be glad to leave the harsh February weather behind and welcome Spring and the new models that come with it,” said Ludwig Willisch, President and CEO, BMW of North America.
BMW brand vehicles sales recorded a minor increase, of just 0.5 percent in February, adding up to a total of 21,311 whilst in February 2012 the sales added up to 21,204 vehicles.
The best selling BMW were the F10 5 Series (with a 5.1 percent increase in sales), F12/13 6 Series (with a 45.6 percent increase) and the E70 X5 SAV (with a 21.9 percent increase). The pre-owned BMW vehicles recorded a slight increase as well. In February, the total sales of such cars increased by 1.3 percent to 13,544 vehicles compared to the 13,375 vehicles sold in 2012.
Regarding MINI vehicles, the numbers weren't so great. A total of 4,302 MINI automobiles were sold in February, adding up to a decrease of 13.6 percent from the 4,980 sold in February 2012. However, the MINI pre-owned vehicles' sales increased 15.5 percent, adding up to 1,583 automobiles whereas in February 2012 only 1,371 of them were sold.