Photo: BMW
Do I really need to explain who Louis Vuitton is or was? The frenchman probably didn’t have the slightest idea what he would stir up back in the 19th century, when he created the fashion house that’s wearing his name.
Today, the company he founded was ranked amongst the world’s most valuable brands thanks to its huge sales and matching price tags, being rated at over $23 billion. When it comes to valuable brands from the automotive world, BMW is right up there too, amongst the top companies.
The giants just announced that they joined forces to create a special range of tailor-made luggage for the brand new BMW i8 that will be launched this summer. Of course, since the car’s focus was on weight, the bags are also lighter than anything else on the market, being made of carbon fiber.
The entire collection is made of two travel bags, a business case and a garment bag and all of them were made to perfectly fit the storage spaces inside the revolutionary car.
“BMW and Louis Vuitton share both a profound appreciation of tradition and a commitment to constant further development. The use of CFRP in the revolutionary BMW i8 sports car is indicative of an intelligent lightweight construction philosophy. And Louis Vuitton has demonstrated a similar belief in innovation, aesthetics and lightweight design in creating an exclusive luggage collection tailored perfectly to the new BMW i8,” says Adrian van Hooydonk, Senior Vice President BMW Group Design.
Since we’re talking BMW and LV here, as expected, the design is absolutely brilliant, combining the carbon black color of the i8 with the unmistakable chequered Damier pattern of Louis Vuitton bags.
The materials used include dyed natural leather and carbon fibre, in a never-before seen combination.
“This collaboration with BMW i epitomises our shared values of creativity, technological innovation and style. Our craftsmen at Louis Vuitton have enjoyed the challenge of this very special project, using their ingenuity and attention to detail to create a truly made to measure set of luxury luggage. This is a pure expression of the art of travel,”Patrick-Louis-Vuitton, Head of Special Orders at Louis Vuitton and great grandson of the House’s founder.
The Louis Vuitton luggage series will be available upon request in a selection of Louis Vuitton stores worldwide (Munich, Milan, London, Paris, Moscow, Dubai, New York, Los Angeles) starting April 1st 2014.
The giants just announced that they joined forces to create a special range of tailor-made luggage for the brand new BMW i8 that will be launched this summer. Of course, since the car’s focus was on weight, the bags are also lighter than anything else on the market, being made of carbon fiber.
The entire collection is made of two travel bags, a business case and a garment bag and all of them were made to perfectly fit the storage spaces inside the revolutionary car.
“BMW and Louis Vuitton share both a profound appreciation of tradition and a commitment to constant further development. The use of CFRP in the revolutionary BMW i8 sports car is indicative of an intelligent lightweight construction philosophy. And Louis Vuitton has demonstrated a similar belief in innovation, aesthetics and lightweight design in creating an exclusive luggage collection tailored perfectly to the new BMW i8,” says Adrian van Hooydonk, Senior Vice President BMW Group Design.
Since we’re talking BMW and LV here, as expected, the design is absolutely brilliant, combining the carbon black color of the i8 with the unmistakable chequered Damier pattern of Louis Vuitton bags.
The materials used include dyed natural leather and carbon fibre, in a never-before seen combination.
“This collaboration with BMW i epitomises our shared values of creativity, technological innovation and style. Our craftsmen at Louis Vuitton have enjoyed the challenge of this very special project, using their ingenuity and attention to detail to create a truly made to measure set of luxury luggage. This is a pure expression of the art of travel,”Patrick-Louis-Vuitton, Head of Special Orders at Louis Vuitton and great grandson of the House’s founder.
The Louis Vuitton luggage series will be available upon request in a selection of Louis Vuitton stores worldwide (Munich, Milan, London, Paris, Moscow, Dubai, New York, Los Angeles) starting April 1st 2014.
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