BMW i3 Premiere Will Be Broadcast on 3 Continents Simultaneously
"Good morning New York, hello London, wanshang hao Beijing" – at 14.30 Central European Time on Monday, 29 July 2013, these greetings will ring out from megacities in the USA, Europe and Asia to mark the unveiling of the BMW i3 to a global audience.
The simultaneous launch in three continents highlights the global approach embodied by the BMW i3 towards resolving urban mobility issues worldwide.
In each of the three metropolises, BMW Group board members will present the BMW i3 in a live transmission, explaining the development history and technology of this innovative model.
TV footage, videos and pictures from the event and the live stream can be found here and the live stream will also be available here.